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Advertising Campaign

Advertising Campaign

8″ x 7″ each

Gouache on Watercolour Block

This is 1 of the storyboards that i painted for a series of commercials that the clients wanted to pitch to a financial firm. Storyboarding should be a quick and simple process. In our initial meeting I was told that it was more than a storyboarding job. We wanted to create a package that the firm could not turn down. When I painted each shot, I painted the foreground and background separately so that I could turn it into an animatic using Adobe After Effects. This painting is the background with the animated element painted on a separate sheet which I “cut” out and animated. Inside, I’m a city/landscape painter.